blog-successBlogging takes determination, effort, and consistency. It requires a lot of thought and consideration for what the target audience is looking for and how to present that information. Depending on the subject matter and the audience, there are a variety of tools and strategies that can be used to engage the readers. What works for one blog may not work for another. For example, if your blog is about particular products or tangible items, then monetization with affiliate ads may be useful. But if your blog is about the importance of participating in political elections and knowing the candidates, then affiliate marketing may not be as successful.

We have included our top eight (8) tips for blogging success:

  1. Blogs should be newsworthy and contain valuable content. Blogs that go on and on and on and on……well, you get the picture. Don’t just write words for the sake of filling white space. Make sure your words have meaning and add value.
  2. Graphics and pictures can add to visual appeal and clarify messages. Just be sure to use them appropriately. Don’t over-use them and don’t fill pages with pictures. People visit blogs to find out what you have to SAY.
  3. Write simply. If you use elaborate words and flowery text, people will not become as engaged and loyal. Even if you are writing about a ‘sophisticated topic’, use simple language and remember that people are skimming rather than reading anyway. This is not ‘talking down’ to your audience but simply respecting the fact that they are looking for information quickly.
  4. Assert your expertise and knowledge without becoming overbearing, arrogant, and obnoxious. Allow readers to make their own decision about your level of expertise based on the value of the content you provide to them.
  5. Nurture your audience. Gain their respect, admiration, and loyalty through well-written, carefully thought-out content that provides valuable information and news.
  6. Respect your audience and let them know how much you value them too. Tell them in your blog posts and solicit their feedback and input. Listen to what they have to say and use their feedback to improve your blog.
  7.  Blog consistently. Fresh, new information is what keeps visitors returning for more. If they know you have valuable information posted, they will visit your site more often. Think about when your audience is most likely to read your posts. A website about crafting will be read at different times than one focused on financial planning. Evaluate statistics and see when visitors are coming to your site – then create a schedule of blogging that supports the patterns you discover.
  8. Go after them! Don’t wait for them to come to you. Make sure there is a way for them to know when you have updated your blog posts. Email alerts and RSS feeds are examples of how you can go after them and bring them to your site rather than waiting for search engines to drive them. Use Twitter, LinkedIn, and FaceBook to notify people of new information and invite them to your site. Use other available tools to grab their attention. You take control of your blog and the traffic that finds its way to you.

For your blog to be successful, you must have traffic. And traffic comes from planning and considering what the target audience wants to know. Focus on your audience and give them what they want. That’s the real secret to increasing blog traffic!

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Filed under: Blogs & Blog Traffic • Business Strategy • Social Media Marketing • Website Tips

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